The war for reducing plastic usage in our everyday lives has been going on for quite a while, and by every day we come closer and closer to victory. Spreading out the word on the negative effects of plastic usage, educating and incentivizing people to take care of our planet is crucial for success.
It may even be more important than cleaning up a hill by yourself because through spreading the word you bring in many others who’ll help you clean two, three hills in the same amount of time. Solely for this reason, CENN, Cannes Lions Georgia, and The National Museum of Georgia have worked together to present an exhibition of young designers’ conceptual work on the topic.
The exhibition took place in The National Museum of Georgia on 26th July, where they displayed the works of local designers from the Young Lions Georgia contest. It is not a coincidence that participants of young lions had to prepare prints on the dangers of plastic usage. The contest, as well as the exhibition, were both directed towards increasing awareness.
We talked to Nino Devzadze, the assistant of program executive at USAID, to give us some insights about the exhibition and their project in general.
What is the core reason for this event?
Nino: Through this exhibition, we want to get a new segment of individuals involved in the fight against plastic. Visual prints that young designers of Georgia prepared for the Cannes contest bring people closer to the problem, helps them better understand it. As for the designers, they had to directly work and think about the problem whit plastic usage, making them even more aware of the situation we’re in.
Why did you choose this location for the event?
Nino: The National Museum of Georgia is an open space, people come here every day to take a tour, and now they’re checking out our exhibition as well. This gives us the opportunity to attract more people, even tourists and those working here. Additionally, we had planned another event for schoolchildren who had a contest on which school would collect more trash. Today is the announcement of the winners, and we brought these two events together for even more exposure.
As we found out from Nino, 89 schools around Georgia have taken part in a contest where children from the seventh grade and above had to compete in who would collect the most trash.
In total, 42 tons of paper has been recycled!
The contest held up in four regions of Georgia – Tbilisi, Adjara, Shida Kartli, and Kakheti, and from these 89 schools, only seven became finalists, and it was quite a pleasing feeling to see all these kids gathered around posters on ending plastic usage.
Are there any other measures that you’ve taken against plastic usage?
Nino: Yes, aside from spreading the word, our organization, USAID, is purchasing new technologies that recycle trash. There already are 26 spots where you can bring out pre-sorted trash for recycling. Additionally, we are putting out new trash cans for sorting out the glass, paper, plastic and other types of trash. Soon, there will be new rules on plastic usage and recycling in legislation too.